Is Jimmy Johnson Right?

Jimmy Johnson is one of only three people to have coached a winning team in both the NFL and the NCAA Football Championships with the University of Miami and the Dallas Cowboys. Some would say that only two people have accomplished that feat. Pete Carroll managed it with the USC Trojans and the Seattle Seahawks. […]

Who Is My Customer?

A few years ago, two friends and I had an ice cream cart in a park along the Milwaukee River. It was a lot of fun and a wonderful experience although not terribly profitable. One of the things I really appreciated about the experience however is that we had no doubt who our customer was […]